Online Product Marketing Strategy

Marketing products online is one of the efforts to promote the products you have through the internet. With the internet media can make the activities carried out by business people easier. In addition, the process that occurs between the seller and the buyer is also easier because it can be done online. However, to market products online is not as easy as we imagine. It takes time in the long term to develop so that the online marketing process you are doing is successful. With online marketing, it can make it easier for you to make buying and selling transactions. To market products online, there are several ways that you must do to be successful. If you do it in earnest, then you will benefit from the effort you have put in. The following are some product marketing strategies online:

Product Research

The first step you have to do is research the product you are going to sell. Decide in advance what products you will sell, there are many types of products that are sold by many people. You can sell products that are trending, it would be nice to choose a product that will be sold according to your hobby.

Market Research

The next step is to do market research. In this case you have to do a survey about who will be your competitors later. In this way, it will be very profitable to start marketing your products online.

Using Social Media

This step is one of the … Read More

Must-Have Components of Business Management

Business is the activity of selling goods or services that can provide benefits to the owner. Because the business processes for each field are unique and have different complexities, adequate management is needed to run smoothly. Business management must be calculated carefully to minimize risk.

Business management is the activity of planning, managing and operating a business. This business management includes managing all lines in the business process to achieve what the business goals are. Small and medium sized businesses also need business management. Business management consists of several components that will determine the pace of your business and meet the specified targets. The following are some of the components that business management must have:

1. Financial management

Good financial management is needed in business management. This is because it relates to the flow of money in and out of the business. In financial management, this means that financial circulation is managed properly, for example by planning, budgeting, checking, controlling, searching, and storing funds. Through this financial management, the business budget can be managed and used according to need. So that it will have an impact on the uncertainty of financial data that will affect the running of the business.

2. Marketing management

Marketing is an activity related to planning, determining targets, goals, to be achieved in the field of marketing. The purpose of this marketing management is to increase sales and product recognition in the market. Before goods are produced, marketing activities must be carried out. Basically there are … Read More

Tips for Managing Business Finances

As a business owner, of course, you want to have a fast-growing business. If one of the business goals is to develop it. So, one of the things you need to pay attention to is managing business finances well. So that you can manage your business finances well, here are some tips for managing your business finances:

Set up business and personal accounts

You can separate accounts between accounts used for business and personal accounts. Try to prepare a special account that will be used as a place to go in and out of the money for the business you are running. If you have two different accounts, for business and also for personal, it will make it easier for you to manage finances. The disadvantage that may occur if you do not separate accounts is mixed financial management, and it can result in greater losses and business failure.

Provide business specific bookkeeping

To manage a business, you must provide a cash book that is intended for business-specific bookkeeping. With this book, you can fully record your daily expenses and income. Of course, by making this bookkeeping it will benefit you to know the losses and advantages, and avoid losing unwanted money.

Create a company budget

You can start by making monthly and annual business finance budgets by recording what types of expenses are needed in one month, then match them with the company’s spending limit every month to every year. If you have made this budget, you need to … Read More

Clearview AI Is Facing A $23 Million Fine Over Facial Recognition In The UK

The UK’s national privacy watchdog on Monday warned Clearview AI that the controversial facial recognition company faces a potential fine of £17 million, or $23 million, for “alleged serious breaches” of the country’s data protection laws. The regulator also demanded the company delete the personal information of people in the UK.

Photos in Clearview AI’s database “are likely to include the data of a substantial number of people from the UK and may have been gathered without people’s knowledge from publicly available information online, including social media platforms,” the Information Commissioner’s Office said in a statement on Monday.

In February 2020, BuzzFeed News first reported that individuals at the National Crime Agency, the Metropolitan Police, and a number of other police forces across England were listed as having access to Clearview’s facial recognition technology, according to internal data. The company has built its business by scraping people’s photos from the web and social media and indexing them in a vast facial recognition database.

In March, a BuzzFeed News investigation based on Clearview AI’s own internal data revealed how the New York–based startup marketed its facial recognition tool — by offering free trials for its mobile app or desktop software — to thousands of officers and employees at more than 1,800 US taxpayer-funded entities, according to data that runs up until February 2020. In August, another BuzzFeed News investigation showed how police departments, prosecutors’ offices, and interior ministries from around the world ran nearly 14,000 searches over the same period with

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Why is Time Management Important For a Business?

Time management is important in a business and is also one of the factors for the success and smooth running of a business. These activities must be completed based on a planned time frame. Employees can also improve their performance and career. The following is why time management is important for a business.

Time Management

Completing Work on Time

Time management helps companies and employees determine priorities for affairs and work, and can also assist in setting schedules or deadlines for activities and tasks to be completed. Thus, by implementing good management, companies and employees can complete business matters in a timely manner according to a predetermined schedule.

Good Performance Results

Time management can help employees complete work in a calm manner, so that it can be completed properly and precisely. Without good time management, employees will feel confused and not focus on doing work. They cannot determine the priority of work that must be completed first.

Proper Delegation of Tasks

Time management allows employees or companies to divide tasks. Employees will understand the limits of ability to complete the assigned tasks. So that tasks or jobs can be divided appropriately and can be completed on time.

Controlling Stress

The existence of piles of work, will make employees stressed and under pressure. Employees can complete work according to the scheduled time. Thus, employees avoid pressure and stress.

Prioritize Work

Employees and companies must be able to make a list of priority scales of work that must be completed. Make a list containing … Read More

Designing my life, part one: Building a compass

Last week, I raved about the book Designing Your Life by Bill Burnett and Dave Evans. These two Stanford design professors have taken design principles and applied them to helping people figure out what they want to be when they grow up.

After advocating Designing Your Life to several friends, two of them suggested that we work through the book’s exercises together. One of those friends is Kim, my long-term girlfriend. The other is Craig, a college classmate. I thought it might be fun to share some of these exercises as we complete them over the next couple of months.

Because I want to respect the intellectual property of the authors, I’m not going to describe the exercises exactly. Instead, I’ll provide a vague overview and then discuss my own answers. (And, when it makes sense, I’ll also include answers from my friends.)

With that out of the way, let’s dive in! Let’s see what happens as I begin the process of designing my life.

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