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Online Product Marketing Strategy

Marketing products online is one of the efforts to promote the products you have through the internet. With the internet media can make the activities carried out by business people easier. In addition, the process that occurs between the seller and the buyer is also easier because it can be done online. However, to market products online is not as easy as we imagine. It takes time in the long term to develop so that the online marketing process you are doing is successful. With online marketing, it can make it easier for you to make buying and selling transactions. To market products online, there are several ways that you must do to be successful. If you do it in earnest, then you will benefit from the effort you have put in. The following are some product marketing strategies online:

Product Research

The first step you have to do is research the product you are going to sell. Decide in advance what products you will sell, there are many types of products that are sold by many people. You can sell products that are trending, it would be nice to choose a product that will be sold according to your hobby.

Market Research

The next step is to do market research. In this case you have to do a survey about who will be your competitors later. In this way, it will be very profitable to start marketing your products online.

Using Social Media

This step is one of the … Read More

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Must-Have Components of Business Management

Business is the activity of selling goods or services that can provide benefits to the owner. Because the business processes for each field are unique and have different complexities, adequate management is needed to run smoothly. Business management must be calculated carefully to minimize risk.

Business management is the activity of planning, managing and operating a business. This business management includes managing all lines in the business process to achieve what the business goals are. Small and medium sized businesses also need business management. Business management consists of several components that will determine the pace of your business and meet the specified targets. The following are some of the components that business management must have:

1. Financial management

Good financial management is needed in business management. This is because it relates to the flow of money in and out of the business. In financial management, this means that financial circulation is managed properly, for example by planning, budgeting, checking, controlling, searching, and storing funds. Through this financial management, the business budget can be managed and used according to need. So that it will have an impact on the uncertainty of financial data that will affect the running of the business.

2. Marketing management

Marketing is an activity related to planning, determining targets, goals, to be achieved in the field of marketing. The purpose of this marketing management is to increase sales and product recognition in the market. Before goods are produced, marketing activities must be carried out. Basically there are … Read More

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Tips for Managing Business Finances

As a business owner, of course, you want to have a fast-growing business. If one of the business goals is to develop it. So, one of the things you need to pay attention to is managing business finances well. So that you can manage your business finances well, here are some tips for managing your business finances:

Set up business and personal accounts

You can separate accounts between accounts used for business and personal accounts. Try to prepare a special account that will be used as a place to go in and out of the money for the business you are running. If you have two different accounts, for business and also for personal, it will make it easier for you to manage finances. The disadvantage that may occur if you do not separate accounts is mixed financial management, and it can result in greater losses and business failure.

Provide business specific bookkeeping

To manage a business, you must provide a cash book that is intended for business-specific bookkeeping. With this book, you can fully record your daily expenses and income. Of course, by making this bookkeeping it will benefit you to know the losses and advantages, and avoid losing unwanted money.

Create a company budget

You can start by making monthly and annual business finance budgets by recording what types of expenses are needed in one month, then match them with the company’s spending limit every month to every year. If you have made this budget, you need to … Read More

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Why finance is bullish on communicators

Financial institutions want to shed their cutthroat image for a more cuddly one. To do that, many are enlisting agencies or hiring in-house talent to manage external branding.

Driving the news: Edelman launched a boutique agency, Edelman Smithfield, to focus on reputation management for investment firms, private equity and venture capital funds, banks and crypto.

By the numbers: This is an extension of previous attempts to appear softer and more trustworthy — which is an uphill battle, according to Edelman’s 2022 Trust Barometer.

  • Of those surveyed, 56% distrust financial services and 70% believe the system only favors the rich.

What they’re saying: Edelman Smithfield CEO Lex Suvanto believes communications is an effective tool for companies to increase transparency by explaining their priorities and impact in communities.

  • “People don’t trust what they don’t understand, especially in the financial services industry,” Suvanto told Axios.
  • Christine Anderson, Blackstone’s head of corporate affairs, hopes better marketing can combat the “1990s and 1980s” stereotype of institutional investors and admits, “We probably haven’t done a good job of sharing good stories of how we operate our company.”

What we’re watching: Sharing positive stories isn’t the only selling point. The uptick in shareholder activism and macro shifts in innovation — paired with a volatile market — further support the need for strategic communicators.

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Spotify’s post-earnings surge an ‘overreaction’ amid lack of profitability: Analyst

Spotify (SPOT) surged on the heels of its Q2 earnings report with shares climbing more than 13% on Wednesday after the company reported a beat on both revenue and monthly active users.

But one analyst says the stock surge was an “overreaction” given the platform’s profitability struggles.

“While we believe there remains material user growth left for Spotify we highlight that many investors question whether Spotify will ever be able to generate significant lasting profitability,” Pivotal Research analyst Jeffrey Wlodarczak said in a new note.

The analyst added that the “concentrated power of the music labels & competition not necessarily focused on generating profitability” underscores that sentiment, explaining that, although he sees Spotify hitting its gross margin targets (30% to 35%) in the long term, the market is focused on short-term profitability as recession fears loom.

Wlodarczak reiterated his Hold rating on the stock, and lowered his price target from $110 a share to $105.

In addition to reporting a wider-than-expected loss in the second quarter, Spotify’s reported gross margins disappointed at 24.6%, missing estimates of 25.2% as the streamer spends big on non-music content.

Spotify has “been a public company for a while, and they’ve really never been profitable,” CFRA analyst John Freeman previously told Yahoo Finance.

He signaled that the platform’s sky-high costs for its podcast deals (which included a reported $200 million multi-year licensing contract with Joe Rogan) can only go so far.

“The problem with paying Joe Rogan, or whoever, a lot of money is that

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5 top after-hours movers on Yahoo Finance

Stocks rallied Wednesday afternoon, hitting the highs of the session after the Federal Reserve raised interest rates by 0.75% and Federal Reserve Chairman Jerome Powell signaled the central bank may slow the pace of its hiking cycle. The tech-heavy Nasdaq jumped 4% during the session, posting its best gain in more than two years.

Here are the top five trending tickers on Yahoo Finance:

Metas (META): The company reported second-quarter earnings after the bell Wednesday, missing Wall Street’s expectations on the top and bottom lines. Meta posted sales of $28.82 billion, its first ever year-over-year revenue decline. EPS of $2.46 was short of street’s expectations of $2.52. Facebook daily active users increased by 8 million to 1.97 billion, but Facebook monthly active users fell to 2.93 billion. Jefferies’ Brent Thill told Yahoo Finance that it is a ‘tough environment for ad-driven names’ and that it’s ‘impossible to forecast what Facebook is doing right now.’ The stock is down nearly 50% since the start of the year.

Qualcomm (QCOM): Qualcomm reported third-quarter earnings of adjusted EPS of $2.96 on revenue of $10.93 billion, beating the street’s expectations. Revenue guidance for the current quarter missed expectations, weighing on shares in after-hours trading. Moor Insights and Strategy Founder and CEO Patrick Moorhead told Yahoo Finance there was “a lot of good news in this release but the very important guidance piece is spooking investors, and that’s all about the consumer market.” Qualcomm also announced a 7-year extension of its patent licensing agreement with

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