6 Spooky Marketing Campaigns Just in Time for Halloween
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience.

Time is the new currency.
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience.
Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of.
Until spring 2020, Raoult was best known as an eminent microbiologist who founded and heads the research hospital Institut Hospitalo-Universitaire Méditerranée Infection, or IHU. He has discovered or codiscovered dozens of new bacteria — a group of them are named Raoultella — as well as giant viruses. By many accounts, his extensive reach in the scientific community is matched by his temper: In 2012, Science magazine described him as “imaginative, rebellious, and often disdainful.” “He can make life hard for you,” one researcher said.
A handful of Raoult’s thousands of publications have also fallen under scrutiny. In 2006, the American Society for Microbiology banned him and four coauthors from its journals for a year over a “misrepresentation of data” after a reviewer spotted figures that were identical, but shouldn’t have been, across two versions of a submitted manuscript. (Raoult objected to the ban, saying he wasn’t at fault.) And some researchers noticed that Raoult was on one-third of all papers to ever appear in a single journal, which was staffed by some of his collaborators.
Last year, Raoult’s team issued a correction to a 2018 study, and another from 2013 was retracted altogether (the journal said that Raoult could not be reached when it was making its decision). Both contained apparently duplicated or otherwise suspect images, first spotted by Bik, who has flagged more than 60 other studies of his on PubPeer for potential issues.
And by July of last year, his most infamous study had been looked over