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‘Massive need’: Inside a new venture to attract ad dollars to diverse-owned media companies

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Joe Anthony sees Hero Media, a new media company he founded earlier this June, as one that’s akin to Condé Nast or Vice. With a growing portfolio of brands, they’re not there yet, of course, but one day.

“We saw a massive need to help diverse-owned media companies get exposed to dollars that they historically didn’t have access to,” said Anthony of the venture. “Hero Media’s mission is bringing greater to parity in the investment in diverse-owned media platforms and for diverse creators.”

Anthony’s game has so far been acquiring companies that are independent and owned by non-white executives, including the non-profit striving to make changes in their community.MADE BKLYNThe film studio that makes independent and commercial films good lookthe luxury lifestyle and influential magazine Uptown Magazineand the content and communications hub MyCoop. Aside from creating content, it will also provide the mechanics for advertisers to establish advertising on these channels and develop an online presence.

Multicultural-owned media companies, like multicultural ad agenciesboth suffer from a significant lack of investment. While that’s something brands have publicly stated they are working to commit more ad dollars to with pledges made over the last two years to do more and do better it’s still a problem that needs long-term commitment. This is also despite multiple agencies, such as GroupM and Havascreating programs in the last two years to attract ad dollars to non-white-owned media companies.

The plan is for Hero Media to help

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Marketing Program

Online Product Marketing Strategy

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Marketing products online is one of the efforts to promote the products you have through the internet. With the internet media can make the activities carried out by business people easier. In addition, the process that occurs between the seller and the buyer is also easier because it can be done online. However, to market products online is not as easy as we imagine. It takes time in the long term to develop so that the online marketing process you are doing is successful. With online marketing, it can make it easier for you to make buying and selling transactions. To market products online, there are several ways that you must do to be successful. If you do it in earnest, then you will benefit from the effort you have put in. The following are some product marketing strategies online:

Product Research

The first step you have to do is research the product you are going to sell. Decide in advance what products you will sell, there are many types of products that are sold by many people. You can sell products that are trending, it would be nice to choose a product that will be sold according to your hobby.

Market Research

The next step is to do market research. In this case you have to do a survey about who will be your competitors later. In this way, it will be very profitable to start marketing your products online.

Using Social Media

This step is one of the … Read More

Management Business

Must-Have Components of Business Management

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Business is the activity of selling goods or services that can provide benefits to the owner. Because the business processes for each field are unique and have different complexities, adequate management is needed to run smoothly. Business management must be calculated carefully to minimize risk.

Business management is the activity of planning, managing and operating a business. This business management includes managing all lines in the business process to achieve what the business goals are. Small and medium sized businesses also need business management. Business management consists of several components that will determine the pace of your business and meet the specified targets. The following are some of the components that business management must have:

1. Financial management

Good financial management is needed in business management. This is because it relates to the flow of money in and out of the business. In financial management, this means that financial circulation is managed properly, for example by planning, budgeting, checking, controlling, searching, and storing funds. Through this financial management, the business budget can be managed and used according to need. So that it will have an impact on the uncertainty of financial data that will affect the running of the business.

2. Marketing management

Marketing is an activity related to planning, determining targets, goals, to be achieved in the field of marketing. The purpose of this marketing management is to increase sales and product recognition in the market. Before goods are produced, marketing activities must be carried out. Basically there are … Read More