Category: Business Company

‘Massive need’: Inside a new venture to attract ad dollars to diverse-owned media companies

Joe Anthony sees Hero Media, a new media company he founded earlier this June, as one that’s akin to Condé Nast or Vice. With a growing portfolio of brands, they’re not there yet, of course, but one day.

“We saw a massive need to help diverse-owned media companies get exposed to dollars that they historically didn’t have access to,” said Anthony of the venture. “Hero Media’s mission is bringing greater to parity in the investment in diverse-owned media platforms and for diverse creators.”

Anthony’s game has so far been acquiring companies that are independent and owned by non-white executives, including the non-profit striving to make changes in their community.MADE BKLYNThe film studio that makes independent and commercial films good lookthe luxury lifestyle and influential magazine Uptown Magazineand the content and communications hub MyCoop. Aside from creating content, it will also provide the mechanics for advertisers to establish advertising on these channels and develop an online presence.

Multicultural-owned media companies, like multicultural ad agenciesboth suffer from a significant lack of investment. While that’s something brands have publicly stated they are working to commit more ad dollars to with pledges made over the last two years to do more and do better it’s still a problem that needs long-term commitment. This is also despite multiple agencies, such as GroupM and Havascreating programs in the last two years to attract ad dollars to non-white-owned media companies.

The plan is for Hero Media to help better

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Tips for Managing Business Finances

As a business owner, of course, you want to have a fast-growing business. If one of the business goals is to develop it. So, one of the things you need to pay attention to is managing business finances well. So that you can manage your business finances well, here are some tips for managing your business finances:

Set up business and personal accounts

You can separate accounts between accounts used for business and personal accounts. Try to prepare a special account that will be used as a place to go in and out of the money for the business you are running. If you have two different accounts, for business and also for personal, it will make it easier for you to manage finances. The disadvantage that may occur if you do not separate accounts is mixed financial management, and it can result in greater losses and business failure.

Provide business specific bookkeeping

To manage a business, you must provide a cash book that is intended for business-specific bookkeeping. With this book, you can fully record your daily expenses and income. Of course, by making this bookkeeping it will benefit you to know the losses and advantages, and avoid losing unwanted money.

Create a company budget

You can start by making monthly and annual business finance budgets by recording what types of expenses are needed in one month, then match them with the company’s spending limit every month to every year. If you have made this budget, you need to … Read More

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