Marketing refers to various activities that a business undertakes to advertise the sale or purchase of a particular product, service, or commodity. Marketing is one of the most important activities of a business or organization. It is used to attract new customers and keep existing customers motivated to purchase a particular product. The activities of marketing are carried out by businesses to gain new customers and to ensure that these customers remain loyal to the business even after the sale of the product or service.
For a business to effectively promote their product or service it is imperative that they engage in a number of marketing strategies. These strategies include creating awareness of the product or service; creating a relationship with the customer; providing the customer with information or advice; providing the customer with the opportunity to purchase the product or service; and advertising to the customer and potential customers. There are a number of social media marketing strategies that can be used to implement these marketing strategies.
Social media marketing is one of the key marketing strategies to be implemented by businesses. This is because through social media marketing the businesses can create an active connection with their customer base through various social media sites. Examples of social media sites include Facebook, Twitter, and MySpace. Through these sites, businesses can create a profile for themselves and interact with their customer base. By doing this, a business can interact with their customers, receive feedback, solicit feedback, and build a positive image in the minds of their customers. When a business uses social media to gain this positive image, it is in their best interest to use various other marketing strategies to further increase customer retention and to improve brand loyalty.
Affiliate marketing is another effective social media strategy that is often used by marketers to generate leads and revenue. In Affiliate marketing, marketers seek to locate interested consumers. They do this through the use of various methods including email marketing, pay per click advertising, and referrals. Once the marketers have located a consumer, they market the product to this person.
Another type of marketing strategy is known as search engine optimization. This type of strategy seeks to rank on the first page of search engines for specific keywords. For example, when a consumer types in a keyword such as “dentist” into a search engine, they should see results from dentists in the city that they live in. Search engine optimization is very important because when consumers type in a specific word or phrase into the search engine marketers should be ranked ahead of the rest. When marketers are ranked ahead of the rest, they have a higher chance of attracting more consumers who will likely purchase their products.
Another important marketing strategy is fulfillment marketing. Fulfillment marketing involves the satisfaction of customers. Satisfied consumers are more likely to remain customers for a longer period of time. For this reason, marketers should track and test the satisfaction levels of their customers. This allows the business to determine what works best and to implement a marketing strategy that will bring the highest level of satisfaction to their customer base.
The fourth phase of marketing is customer relationship management or CRM. This involves developing and maintaining long term relationships with customers. CRM involves knowing the customer’s buying habits and spending patterns so that the business can create a shopping experience that the customer will enjoy. Marketing companies will use various tools such as surveys, web analytics and focus groups to understand what types of purchases the customers make and how the business can better cater to these needs. Customer relationship management also includes training and hiring employees who specialize in marketing to deal with customer issues.
The final phase of marketing is called after-sales services. After-sales services refer to the service and support that are offered to consumers who purchased the company’s goods but that are no longer using the goods. After-sales services can include product analysis, survey taking and recommendations concerning how to improve the products and services that the consumers purchased.