Daily SEO Fix: Competitive Link Research

Link research is an essential pillar of an SEO strategy, but competitive link research can help you get a leg up. It’s vital for websites to not only know about their own link profile, but to also have an effective strategy in place to stay relevant against competitors.

Hopefully at this point, you know who your competitors are, and hey, that’s half the battle. If you still aren’t sure, check out our Competitive Research tool in Moz Pro. This tool can help you find out exactly who your competitors are, the keywords they rank for and what their top performing content is.

If you would like to understand our Competitive Research tool more, and learn how it can be used to your advantage, feel free to book a Moz Pro Kick Off Call with a member of Moz’s Onboarding Team below.

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So, why do we want to conduct “competitive link research”?

  • Learning how others are performing can help guide your own linking strategy, and you may discover tactics that you haven’t considered before.

  • There may be opportunities and gaps in your competitor’s link profile, which you can identify and slot yourself into.

  • You will know what types of content perform well, and from there can make your content 10x better than your competitors!

  • Your analysis will help you understand more about the audience you are trying to speak to.

  • A comprehensive backlink strategy can aid you in ranking higher on the SERP.


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24 Household Uses for Vinegar From Cleaning to Beauty to Pets

You can use vinegar for a zillion things besides salad dressing. Well, maybe not a zillion but at least two dozen.

Vinegar is one of the most versatile items in your home. A gallon of distilled white vinegar can be had for under $3 at Walmart, maybe even less at dollar stores. That’s 128 ounces and many uses call for less than a cup. A little goes a long way.

Word of caution. Use white vinegar or apple cider vinegar for all of the below. Save your fancy, more expensive balsamic vinegar for the dressing. That goes for red wine vinegar and other flavored vinegars, like champagne.

There are so many uses for vinegar. Plan on using it to clean and freshen, indoors and outdoors. Most of the time you will be just mixing equal parts vinegar with water. If you rinse out and reuse spray bottles, you will be saving big bucks throughout the year.

First, Know the Difference Between Diluted and Distilled Vinegars

Diluted vinegar is exactly that — vinegar that has been thinned with water. It can be any type of vinegar. Almost every tip we have here will be using vinegar that has been diluted.

Distilled white vinegar is a purer form of vinegar. It is preferred for cooking, but also qualifies for every item on our list of uses for vinegar.

Apple cider vinegar is made from apples, and is slightly less acidic and healthier. White vinegar is fermented from either sugar cane, corn, grains

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