Oftentimes, marketers focus heavily on Google when vying for traffic.
To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I’m met with several new tools and features to create, organize, and promote my content.
If you’re like me and need help keeping track of all these changes, here’s a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy.
11 New Instagram Features Marketers Should Be Using in 2022
1. Reels Template
According to Instagram, 91% of active Instagram users watch videos on the app weekly — so Reels is a tool marketers should leverage if they aren’t already. If creating Instagram Reels seems daunting, then the app’s new Reels Template feature could be what you need to make more videos faster.
Reels templates are pre-built templates anyone can use to make Reels quicker and more efficiently. To access a template, find an Instagram Reel you want to use as a template. The Reel must have music and at least three clips. Once you find the video you want, follow these steps:
- Step 1: Tap the three dots on the button right of the Reel you want to use.
- Step 2: Tap Use As Template.
- Step 3: Tap Add Media at the bottom and select the photos and video clips you want to use in your Reel. These images will replace the ones in the original Reel.
- Step 4: Click Done or Next, preview your Reel and share