Tag: marketing progress

Be honest. Do you know what your non-marketing colleagues do all day?

Sure, you might have a general idea of ​​what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.

As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend.

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge.