Read the New Professional’s Guide to SEO Bonus Chapter: Enterprise SEO

In June 2022, the Moz team released The Professional’s Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it professionally, and who crave the challenge and reward of moving from intermediacy toward mastery .

And now, we’re excited to announce a series of bonus chapters for different SEO niches, that will be added to the core guide over the next few months!

First up: Enterprise SEO.

What’s in this chapter?

Managing the on- and off-page optimization tasks for a large business’s website (or websites) is only part of the battle for enterprise-level SEOs. In order for your SEO tactics to be successful, you also need to consider the bigger operational and interdepartmental workflows and priorities that will come into play. With all that in mind, this chapter will help you:

  • Break silos and create a culture of SEO
  • Scale your SEO efforts
  • Use SEO to boost your brand
  • Develop meaningful content at the enterprise level
  • Improve your link acquisition strategies

Who should read this chapter?

If you’re an in-house or SEO agency that works for or with large businesses (think Fortune 1000), or large websites with thousands of pages (like travel and listings sites) this chapter is for you!

Ready to learn?

Level-up your enterprise SEO with this bonus chapter to the Professional’s Guide to SEO! Use the tips in this chapter as a guideline when you need to scale up your efforts, and be sure to check

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How self-centered shopping has made me happier with the things I buy

I’ve changed the way I shop over the past few years. And although the shift has been subtle, I’ve found that I’m much happier with the things I buy.

In the past, my approach to shopping was simple. If I wanted a new thneed, I would go to a store (or, with the advent of the internet, a website) and choose from the available thneeds. I’d look at the store’s selection (or the website’s selection) and pick the one best suited for me.

If the thneed I wanted was particularly expensive or important, I might expand my search to multiple stores or multiple websites. But usually, I stuck with the first store I visited.

The key point here is that I allowed the places I shopped to impose limits on the thneeds available to me. I think of this approach as “store-centered shopping”. Whatever the store has in stock defines my universe of options.

Now that I’m older, I’ve flipped the script. Instead of allowing the marketplace to define which thneeds are available to me, I decide exactly what I want before I begin my search. I put myself and my needs first. Once I know what I want, I take the time to locate it. What I want is almost always out there somewhere — if I’m patient enough to track it down.

I think of this approach “self-centered shopping”. I’m putting me first, and that’s a Good Thing. In fact, that’s an Excellent Thing! This method consistently leads

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