Tag: marketing

I’ve changed the way I shop over the past few years. And although the shift has been subtle, I’ve found that I’m much happier with the things I buy.

In the past, my approach to shopping was simple. If I wanted a new thneed, I would go to a store (or, with the advent of the internet, a website) and choose from the available thneeds. I’d look at the store’s selection (or the website’s selection) and pick the one best suited for me.

If the thneed I wanted was particularly expensive or important, I might expand my search to multiple stores or multiple websites. But usually, I stuck with the first store I visited.

The key point here is that I allowed the places I shopped to impose limits on the thneeds available to me. I think of this approach as “store-centered shopping”. Whatever the store has in stock defines my universe of options.

Now that I’m older, I’ve flipped the script. Instead of allowing the marketplace to define which thneeds are available to me, I decide exactly what I want before I begin my search. I put myself and my needs first. Once I know what I want, I take the time to locate it. What I want is almost always out there somewhere — if I’m patient enough to track it down.

I think of this approach “self-centered shopping”. I’m putting me first, and that’s a Good Thing. In fact, that’s an Excellent Thing! This method consistently leads

The resurgence of Pokemon has young adults rummaging through their closets in hopes of finding their old trading card collection.

And, if they’re lucky, a rare card that could make them a fortune.

The 1997 Japanese anime-turned-trading-card-game-turned-video-game series holds a special place in the hearts of ’90s kids, who cherished the furry creatures with elemental powers that could be traded and battled and hoarded for years to come.

For Scott Pratte, a Pokemon enthusiast and card-trading expert, the hobby never dimmed. Pratte collects and sells some of the most treasured Pokemon cards in the world.

“I’ve done seven-figure deals,” Pratte said. “That’s just one deal, not even my lifetime” earnings.

Due to nondisclosure agreements, he can’t say exactly which cards have made him the most money, but he said that his trophy cards, aka the rarest Pokemon cards on the market, easily rake in upwards of $1 million.

Only a select few people hold these trophy cards, usually those who won Pokemon tournaments in the early 2000s and were awarded ultra limited edition cards. But there are a fair amount of more common Pokemon cards that could sell for hundreds or even thousands of dollars.

Top Tips in This Article

Pratte, our expert card trader and collector, provided lots of tips to make money selling Pokemon cards. Here is his best advice:

• First edition or New Edition? All kidding aside, we know that you know New Edition is a boy band from the ’70s and ’80s. Still, you need to